THE DIGITAL EXPERIENCE MANAGEMENT BUYERS’ GUIDE
Every digital enterprise needs a DXM to future-proof the only real differentiator in any market – established 1:1 customer relationships.Investing in a digital experience platform (DXM) for your organization is likely to be the most significant investment you can make to unify and support your digital customer’s entire lifecycle.
Given the long-term nature and complexity of investing in a digital experience platform as the backbone of your enterprise, it can help to have a guide in preparing and making the right buying decision.
Written by analyst firm J. Boye, this DXM Buyers Guide provides you with key insights you can use when planning your investment. It touches upon the current trends, general insights and guides you through how to manage the buying process.
The guide is divided into two parts:
- Part one is a high-level description of what to look for in a DXM in the current market;
- Part two is an actual guide to choosing the right platform for your business, including a step-by-step plan that you use for your own project.
Learn what you need to know about choosing the right digital experience platform for your enterprise