DAM NYC 2017 – the Art of DAM solutions – Engines of Empathy
This is the great week of DAM NYC again…You are working for Brands, Retailers, Agencies, Publishers, DAM NYC is the time for you to get a advanced overview of DAM solutions of the market but above all to understand the new challenges of DAM 2017 through a range of great conferences and speakers starting with the opening keynote of Theresa Regli.
To give you an idea about the event, just watch my Teaser of DAM NYC 2016 :
Rich media content helps businesses create outstanding consumer experiences, which is good from both a marketing and consumer loyalty perspective. However, the challenges of effectively managing that content have become more apparent as volume grows.
Businesses today struggle to integrate and share rich media content across the enterprise. (Augmented Reality, Virtual Reality, 3D experience, HTML5 animation, Video…).
This is a result of rich media content being stored in siloed business applications that serve merely as content repositories. Businesses need to create a clear DAM strategy and implement solutions to overcome the inefficiencies with both the creation and use of rich media content.
ES at the Heart of your Strategy
- Digital Asset Management
- Multi-Taxonomy & Metadata fields with Access Control
- Business Workflow Mapping
- Marketing Automation
- Omni-channel 360 capabilities
- Video support
- Custom Brand Portal
- Social Content Management
- Content Integration and WCM
Organize your content life cycle and manage your process building in one tool to leverage your content for omnichannel.
We have 2 main conferences :
Day 1: Thursday 11 May
10h10 am: TECHLAB: How DAM Helps Brands & Retailers to Improve Omnichannel Engagement.
Graham Blanks and Frédéric SANUY will show you how a top Brand has made its DAM the heart of an efficient creative workflow for digital asset review, iteration, approval, and distribution. You’ll see how the solution integrates seamlessly with existing technologies, downstream workflows, and the role of HTML5 for cross channel experiences.
2h50 pm: The Great DAM Bake Off.
The Great DAM Bake Off is a forum to provide attendees with succinct, comparative presentations on the latest digital asset management solutions. Attendees will help crown the “2017 Tastiest DAM” in a fast-paced, entertaining set of competitive demos. DAM vendors will present a series of short, focused demos (of the same features, so you can compare apples-to-apples), showing how their systems address specific business use cases. An expert panel of judges will offer commentary, both attendees and the judges can ask tough questions, but YOU vote for the winner. Which system soufflé will rise to the top?
Along side the event I will provide you report and video through my social channels.