Happy Halloween Campaigns…

Happy Halloween Campaigns…

Ready or not – here it comes! The holiday season is just around the corner and for most businesses it’s time to plan their marketing strategy for the most active shopping period of the year.

Halloween is one of the highest grossing annual celebrations, outside of the traditional “gift giving” holidays, as well as one of the most fun, recognizable, and exciting times of the year for kids and adults alike!

All of this means that Halloween is also a time of year ripe for reaching out to customers and prospects, and doing something a little out of the ordinary to capture their attention…

With more people celebrating, Americans will splurge on costumes, candy and pumpkins for a record $9.1 billion in Halloween spending this year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up 8.3 percent from last year’s previous record of $8.4 billion.

“Retailers are helping customers celebrate in style with a huge selection of costumes, candy and decorations to cater to ghosts and goblins of all ages.”

Matthew Shay – NRF President and CEO

“Halloween continues to be a highly anticipated holiday for Americans, who will spend a record amount this year with increases across all purchasing categories,” Prosper Insights Principal Analyst Pam Goodfellow said. “Expect consumers to be on the lookout for early-bird promotions both online and in-store as they hunt for the best items to complete their costumes and embellish their homes.”

Brands have to face the challenge to manage a growing demand of assets for such Halloween campaigns to improve the content across all the channels and divided different locations, microsites and brands.

DAM is at the heart of the digital strategy of large organizations to ensure the use and the rights of the content and to deliver it as a whole in multi channel campaigns In budget-constrained and media-saturated world, DAM is saving the ROI first. Compagnies with such content strategy creating creative and personalized content often see higher conversion rates. It will help to develop and increases the brand loyalty.

If you have any marketing projects just before the most active shopping period of the year we can provide a nice overview of our last release ES 5.5 showing you how you can deploy a DAM solution alongside your business process and be successful.

You can meet us at the next DAM LA 2017 in 2 weeks. I will tell you more in the next days with rich content to share…

As AR is at the heart of the customer experience and thanks to our Partnership with Augment, click and enjoy with the Dancing Skeleton…



Frédéric SANUY

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