“Omnichannel retail is about sustaining a coherent experience for your customers across all of your outlets.”
Although Omnichannel is relatively new, the innovation in this space is constant. Still, many retailers have yet to create a cohesive strategy that encourages the same shopping experience on all channels.
In the world of retail, as eCommerce and online shopping grow to compete with brick-and-mortar sales, the need to have a presence on both platforms is necessary. The relationship between online stores and in-store marketing often work in tandem, with one common goal: engagement. Here we explain what merging offline and online experiences look like to create a cohesive omnichannel strategy for your retail brand.